1, brand planning
品牌策划是指通过对消费者需求的挖掘、对竞争品牌的分析及对市场趋势的研究，济南包装盒为客户进行品牌定位、策划， 并将之形象化、差异化的过程，达成明确的品牌精神和形象塑造，最终产生品牌价值，提高客户产品的市场竞争力。品牌策划主要包括品牌核心定位与形象设计、品 牌系统管理、渠道指导执行等。
Brand planning refers to the study of the market trends, consumer demand for mining through the analysis of competitive brands and packaging for customers, Ji'nan brand positioning, planning, and process visualization, differentiation, shaping the spirit of the brand and a clear image, resulting in brand value, improve customer product market competitiveness. Brand planning mainly includes brand core positioning and image design, brand system management, channel guidance and implementation.
2 、 packaging integration design
Ji'nan packaging business integration design is starting from the customer product characteristics, mining and product related cultural background based strategy in product positioning, product style, according to the psychological needs of consumers, considering the costs, the integration of packaging design. Services include product line positioning, packaging design, process, material structure, research and development, packaging, production guidance, product display guidance, etc.. The process runs from product strategy to creative design, final product trial manufacture, and overall processing line.
3, brand communication
Brand communication business refers to the dissemination of advertising, public relations, promotions and other means, will transfer customers brand image to target consumer groups, the target consumer groups on the formation of customer brand awareness. Brand communication services include communication strategy, core concept setting, brand communication guidance, implementation of phased promotions, etc..
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